Wet n Wild

Steal The Look campaign was created to re-ignite Wet n Wild as an industry leader in the cosmetics world by engaging young women with a passion for fun and fashion. The center of this campaign is a first-ever makeup tool that lets you dupe any look in the world—yep, even the spendy-looking ones worn by models and celebrities—for way, way less.

With a teeny-tiny budget, this challenger brand couldn't afford to run TV more than a handful of times. But that was OK. The app was a first-of-its-kind tool which gave women the power to steal any makeup look they love, from anywhere at all. See how it worked by clicking on the video (above).

We launched our app at the iheartradio music festival, were we worked with top beauty influencers to create tutorials detailing how to “steal” looks from pop culture, posters, and music videos that aired throughout the festival.

Finally, we created a fun, colorful brand toolbox to use across social media.