Caribou Coffee Amy’s Blend

To highlight Breast Cancer Awareness month, we created a new packaging for Amy's Blend, a special roast dedicated to a former roastmaster Amy Erickson who lost her life to breast cancer, as well as other women who have struggled with the disease. One side of the package's label features Amy's name, but flip it over and you can personalize and dedicate it to your own loved one. It was a small way of showing our support for an entire community of women—not just that Amys, but the Maggies, the Katies and every woman incredibly woman we know that's affected by breast cancer.