Alzheimer’s Association Women’s Initiative 

Of the 5 million American's living with Alzheimer's Disease, 3.2 million of them are women. With this fact as motivation, the Alzheimer's Association looked to us to create a campaign that celebrated women's brains and utilized celebrities they have relationships with, such as Lauren Miller, Maria Shriver and Shonda Rhimes.

Lauren Miller

Shonda Rhimes

Maria Shriver

Chalkboard Pop Up

We also created a pop up chalk board cube that traveled around to various events where people (mostly women) could tell the world what makes their brain special.