HTC Tablet Launch

HTC’s tablets are unique in that they launched with a digital pen that lets you write directly on the screen, elevating the normal tablet experience into something much more personal.

To accompany the TV, we installed out-of-home touch-screens at bus shelters and kiosks across NYC. Passersby could take a photo of themselves and “draw” on it with their finger using the tablet’s digital pen interface, then send it to themselves.

We also took over NYC’s Penn Station, including an interior and exterior train wrap that featured 107 different examples of ways to say “I love you” using the tablet, as well as traditional out-of-home posters.